Caught! Sneaky Ads Targeting Your Kids
12/21/2024 | 1m 27sVideo has Closed Captions
Social media posts may not be genuine — learn how to spot sneaky social media advertising.
When a girl gets caught up in a viral trend for Dynomighty energy drinks, her mom helps her understand the world of sneaky online advertising and endorsements. This fun and insightful video encourages skepticism about online trends and teaches kids to think critically before buying into social media hype.
Learning to Read is a local public television program presented by WNPT
Funding for LEARNING TO READ is provided by the Dollar General Literacy Foundation and the Hays Foundation.
Caught! Sneaky Ads Targeting Your Kids
12/21/2024 | 1m 27sVideo has Closed Captions
When a girl gets caught up in a viral trend for Dynomighty energy drinks, her mom helps her understand the world of sneaky online advertising and endorsements. This fun and insightful video encourages skepticism about online trends and teaches kids to think critically before buying into social media hype.
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Learn Moreabout PBS online sponsorship(light music begins) - All right.
I'm gonna be doing the Dynomighty Challenge.
- Guys, I always drink Dynomighty after a workout because it's cool and refreshing.
- Honestly, as a sports doctor, I highly recommend drinking Dynomighty energy drink (whistle blowing) after every workout.
- Mom, can you please, please, please buy Dynomighty for me?
It's everywhere on TikTok.
There's a Dynomighty challenge and all the vloggers are talking about it.
Even the doctor on TikTok recommends it.
- Not everything you see on social media is real.
Those videos are probably content marketing or paid endorsements.
In fact, most people can't tell the difference between genuine content and marketing content, and it's been leading to some serious confusion.
- Really?
- Always be skeptical of what you see online.
Advertising these days has gotten way sneakier.
Back in my time-- - I got it, mom.
(light music continues) - Ugh!
Ugh!
- [Narrator] Made possible by the generous support of the Marlene and Spencer Hays Foundation.
Learning to Read is a local public television program presented by WNPT
Funding for LEARNING TO READ is provided by the Dollar General Literacy Foundation and the Hays Foundation.