YEARS, PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS HAS CHANGED THE WAY MANY PEOPLE THINK ABOUT ANIMALS AND THEIR RELATIONSHIP TO THEM.

THE GROUP'S ATTENTION GRABBING MEDIA CAMPAIGNS HAVE RAISE THE PUBLIC'S AWARENESS OF PRACTICES LIKE FACTORY FARMING FOR PRODUCTION.

AND ANIMAL TESTING WILL ALSO DRAWING BACKLASH AT TIMES FOR TACTICS.

TODAY, PETA FOUNDER INGRID NEWKIRK WAS IN CHICAGO, PROTESTING PRACTICES IN THE PORK INDUSTRY OUTSIDE THE WINNER'S CIRCLE.

JOINING US NOW IS INGRID NEWKIRK.

HAPPY BIRTHDAY.

THANK YOU FOR JOINING US.

THANK YOU VERY SAME DOESN'T I ALWAYS WAS I JUST HAVE WE CAN IT'S ALSO THEIR UP SO AS WE SAID, TODAY'S YOUR 75TH BIRTHDAY, WHY SPEND CHICAGO?

WELL, A LITTLE PIG MAY BE A VEGETARIAN YEARS AND YEARS AGO.

AND THIS USED TO THE WORLD'S HOG BUTCHER CAPITAL OF THE COUNTRY OF THE CONTINENT'S MAYBE OF THE WORLD.

SO I THOUGHT NOW THE STOCK MARKETS OF CASA STOCK SPECS, HAVE GONE AND IT'S SHOPPING MALL WOULD BE A WONDERFUL TIME TO COME CELEBRATE LABOR DAY BY HAVING A PICKUP TRUCK THAT WE DRIVE AROUND.

THAT REMINDS PEOPLE WHAT PICKS GOES THROUGH PICKS ARE INTELLIGENT AND SENSITIVE AND THAT JUST WONDERFUL.

IF YOU GET TO KNOW THEM AND I FEEL THAT WE CAN GIVE OUT VEGAN HOT DOGS.

PLUM PASTE, HOT DOGS.

AND SO WE DID ALL THAT FOR MY BEST DAY CELEBRATION AND FROM THE TRUCK.

YOU'RE ALSO PLAYING AUDIO OF WHAT THOSE LIKE A DRINK WATER.

YEAH, IT'S ABSOLUTELY REAL-LIFE FOOT.

A SOUND TRACK FROM THE SLAUGHTERHOUSE AND IT'S VERY CHILLING.

IT'S VERY UPSETTING.

BUT PEOPLE NEED TO THINK ABOUT IT BECAUSE IT'S SO EASY FOR US TO JUST PICK UP SOME PIECE OF MEAT TO NOT REMEMBER THAT THAT CAME FROM A WONDERFUL LIVING BREATHING INDIVIDUAL LIKE A CELLS.

NOW, THOUGH, THE POPULAR HOT DOG RESTAURANT WINNER'S CIRCLE.

THEY DID RESPOND ON SOCIAL MEDIA TO YOUR PARENTS.

IN FACT, THANK YOU.

AND INTERESTINGLY PORTILLO IS HOT DOGS FOR GIVING THEM WHAT THEY SAY IS THEIR BUSIEST LUNCH OF THE YEAR ON A RANDOM TUESDAY.

THAT WILL THAT WILL BE TODAY.

WHAT'S YOUR REACTION TO THAT?

AND WHAT'S THE LINK WITH TO LOWES?

WELL, I THINK THAT THE WITNESS A WHOLE DID NOT TAKE A GOOD STABBED OPPORTUNITY BECAUSE WE WILL PROMOTE IN THERE VEGGIE AND THE VEGGIE HOT DOGS.

THINGS HAVE CHANGED THIS PROGRESS, EVEN A PLACE LIKE WHEN THE ON PORTILLO'S, THEY EVENT, VEGGIE OF A VEGAN FOOD.

AND THAT'S FANTASTIC.

IT JUST MEANS THAT FEWER AND FEWER ANIMALS KILLED.

I MEAN, IT'S HEALTHY OF PEOPLE.

IT MEANS A BETTER OF THAT'S METHANE THAT SPEWED OUT INTO THE ENVIRONMENT WHO CAN ARGUE WITH THAT.

SO WE WERE PROMOTING THE GOOD FOOD AND SAYING, PLEASE STAY AWAY FROM THE STUFF THAT COMES FROM ANIMAL FLASH AS A CHILD.

YOU GREW UP IN ENGLAND.

THEN YOU MOVED INDIA AS AN ADULT.

YOU WORKED IN ANIMAL CONTROL IN THE DC MARYLAND AREA WHERE YOU STILL LIVE AND YOU MENTIONED A LITTLE PIG.

WHAT WAS IT ABOUT THAT LITTLE PIG AND THAT EXPERIENCE THAT SHAPED THE WAY YOU THINK ABOUT ANIMALS AND HOW THEY SHOULD BE TREATED TODAY.

IT WAS A SURPRISE TO ME.

I WAS A LITTLE ENFORCEMENT AND I HAPPENED TO GO OUT ON THE CRUELTY CASE.

THE PEOPLE HAVE LEFT THIS ABANDONED ALL THE ANIMALS AND EVERY ANIMAL IS DEAD EXCEPT ONE LITTLE PIG AND I CARRIED HIM OUT TO THE WATER PUMP AND I HELD HIS HEAD UP AND GAVE HIM WATER AND HE GRUNTED AND SO ON AND GOING HOME THAT NIGHT.

I WAS THINKING I WONDER WHAT I HAVE TO EAT FOR.

DANA.

AND THIS IS BEFORE MICROWAVE OVENS.

AND I THOUGHT, OH, GOOD, I'VE DEFROSTED THOSE PORK CHOPS AND SUDDENLY I REALIZE HERE I AM PROSECUTING CHARGING SOMEBODY WAS COOL TO ONE LITTLE PICK AND YOU DON'T HAVE TO GO TO A SORT OF HAS TO KNOW MOST TO HELENA.

AND SO I REALIZED I WAS DOING SOMETHING COOL TO ANOTHER PIG.

I JUST DECIDED I'M NOT GOING TO EAT ANIMALS ANYMORE.

TAKING YOU TO BE THE PORK CHOPS THAT NIGHT.

I DID SO DID YOU RECEIVE THE IDEA?

WHEN DID YOU GET TO THE IDEA OF FOUNDING PETA?

WELL, YOU KNOW, I GREW UP IN A FAMILY THAT SAID WE LOVE ANIMALS.

AND I THINK THAT'S COMMON.

BUT WHEN I STARTED WORKING FOR THE GOVERNMENT ENFORCEMENT AND AN INSPECTION OF THE BAR TREES FAR FOAMS, ALL THESE PLACES THAT PEOPLE DON'T GET TO SEE.

MY EYES OPEN TO WHAT GOES ON AND HOW HIDEOUS THEY HOW THE ANIMALS ARE IN MISSOURI AND THEN PAY AND AND THEY DON'T WANT TO DIE.

AND I THOUGHT, WELL, IF I DIDN'T KNOW ANY OF THIS AND I HAD COACH, I WILL LET THE THOUGHT MOST PEOPLE DON'T KNOW, EVEN THOUGH THEY THINK THEY CARE ABOUT ANIMALS.

SO A FORMER GROUP PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS.

WE'LL DO THE HOMEWORK.

GO BEHIND THE SCENES, BRING OUT THE PHOTOS.

IT WAS PHOTOS THEM THOSE INTO NATURAL.

AND I THINK AND AND THEN SAY.

DON'T JUST MISERABLE ABOUT IT.

HERE'S YOUR CHOICE.

THERE ARE TONS OF CHOICES.

BUT THEN THE WANTS TONS OF CHOICES TODAY.

YOU CAN HAVE ANYTHING THAT THEY CAN THAT YOU TO YOUR POINT, YOU KNOW, YOU ALL ARE KNOWN FOR DEPLOYING SOME PRETTY ATTENTION, GRABBING TACTICS, OBVIOUSLY THE PICKUP TRUCK.

THAT WHAT IS AN EXAMPLE OF THAT FROM EARLIER BUT YOU DO IN THE NAME OF YOUR CAUSE IN ORDER TO TO GET ATTENTION.

BUT WHERE DOES THAT SORT OF WHAT IS THAT STRATEGY COME FROM?

WHY IT IT FEELS IN YOUR FACE, WHY AND WHAT DO YOU FEEL THAT'S NECESSARY?

WELL, YOU KNOW, THE ADVERTISES FOR ANIMAL BASED CLOTHING AND FOOD AND SO ON PAINT.

WONDERFUL PICTURES OF HAPPY.

DON'T SAY ANIMALS AND WEARING APRONS AND, YOU KNOW, JUST ENJOYING THE HOLD ITS NOT LIKE THAT.

AND SO WHAT WE DO IS SHOW THE REALITY THAT WE DO USE WE USE ALL SORTS OF THINGS TO GET PEOPLE'S ATTENTION.

AND, YOU KNOW, BEING IN THE PRESS BUSINESS, IT'S GOT TO BE SOMETHING THAT PEOPLE WANT TO HAVE A LOOK AT, EVEN IF THEY WANT TO, YOU KNOW, KNOCK IT DOWN OR IF THEY WANT TO OFF AT IT.

YOU NEED THE DISCUSSION THEY NEED TO START TALKING ABOUT IS THIS WRITER.

ISN'T THIS RIGHT TO BELIEVE THIS?

DON'T I BELIEVE THIS?

THIS IS HOW I WANT TO SAY MYSELF AS A DECENT KIND HUMAN BEING.

HEY, SHE'S GOT AN IDEA.

DO YOU EVER WORRY THAT SOMETIMES THE CAMPAIGNS MIGHT CAUSE A BACKLASH OR OF BE COUNTERPRODUCTIVE?

IF IF PEOPLE ARE LIKE, OH, THERE, YOU KNOW, THERE THEY ARE AGAIN WITH THE ROLLOUT OF CAMPAIGN.

NOT REALLY BECAUSE EVEN IF PEOPLE SAY THAT I DON'T MIND WILL NOT HIT TOO.

YOU KNOW, WHEN POPULARITY CONTESTS WE HAD TO MAKE PEOPLE THINK AND I THINK IT DOES CREATE THOUGHT PEOPLE GO HOME.

THEY DISCUSS IT.

THEY MAY MARKET.

BUT WHEN WE STARTED, PEOPLE MOCKED US FOR SAYING WAS WAS CRUEL, EVERYBODY.

EVERY CHILD WANTED A COAT OF HISTORY.

EVERY LITTLE GO WANTED TO WEAR.

MAKE.

AND OF COURSE, THOSE DAYS GONE AND BRINGING BROTHERS TOURED WITH ELEPHANTS STANDING ON THEIR HEADS.

PEOPLE SAID HOW DAY YOU THIS TO PUT PAY TO PROTESTING THAT.

THAT'S GONE.

SO WE HAVE TO KEEP PUSHING THE ENVELOPE AND ASKING PEOPLE TO THINK AND TO BE KIND WELL.

AND, YOU KNOW, TO THAT POINT, LET'S TALK ABOUT, YOU KNOW, THE PROGRESS THAT YOU FEEL LIKE YOU'VE MADE.

YOU'VE BEEN DOING THIS FOR 40 PETA HAS BEEN IN EXISTENCE 44 YARDS.

YOU KNOW, HOW DO YOU FEEL ABOUT THE PROGRESS THAT YOU'VE MADE?

PEOPLE CHANGING THEIR ATTITUDE?

I FEEL REALLY GOOD TIME IS A LONG WAY TO GO.

IT'S A BIG MOUNTAIN TO CLIMB AND THERE'S A LOT OF COOL TO IN THE WORLD, AS I SAY IN ZONE OVER THE WORLD.

PEACE.

SO WE COME TO EXPECT A PERFECT 12, THE GARDEN OF EDEN SORT OF PLACE.

BUT WHEN YOU LOOK AT THE SUPERMARKET AND ALL UPLAND MILK, SO IF YOU CAN CHOOSE BOY, WE'VE COME A LONG WAY AND ALL THAT TIME.

AND YOU LOOK AT SOMEONE STELLA MCCARTNEY, TOP SHE'S GOT APPLE LEVA COUNTY, THIS MUSHROOM LOVER ONLY DOESN'T USE ANY ANIMAL PRODUCTS.

A TOLL DON'T NEED TO BE SURVIVALISTS.

AND I THINK WE'RE MOVING AWAY FROM THE IDEA THAT CHOOSE TAKE THE SKIN OFF AN ANIMAL AND PUT IT ON YOUR CELL YOUR SHOES.

THE 2, 8, ANIMAL YOU KILL THE MONEY.

MOVING AWAY FROM THAT.

WE HAVE ORGANS ON A CHIP, WHOLE HUMAN ORGANS ON A CHIP TECHNOLOGY HAS REALLY HELPED THEM A I WAS GOING TO BE ONE OF THE DAY WHEN THE AND WE'RE GETTING SOMEWHERE AND WE JUST NEED TO GO FURTHER AND KEEP PUSHING